Rhetoric BA
University of California, Berkeley · Berkeley, United States · Undergraduate · Arts
University of California, Berkeley · Berkeley, United States · Undergraduate · Arts
University of California, Berkeley · Berkeley, United States
Rhetoric majors are trained in the history of rhetorical theory and practice, grounded in argumentation and in the analysis of the symbolic and institutional dimensions of discourse. The department offers both a pragmatic understanding of the elements of rhetorical analysis, with special attention to logic, style, tropes, figures, and images, and a thorough grounding in the historical development of these elements in rhetorical theory. The combination allows students to make a disciplined grasp of the contemporary character of rhetoric and language. Through its emphasis on the history and theory of rhetoric, the department provides an understanding of the format of contemporary theories of interpretation as well as an opportunity, within this framework, to explore the role of persuasion in pragmatic and aesthetic contexts. The major is not intended to provide skills-based training in oral argument or communication. Major Concentrations Students in the Rhetoric major choose one area of concentration: history and theory of rhetoric, public discourse, or narrative and image. History and Theory of Rhetoric This area of concentration focuses on understanding the development of rhetorical theory and practice from its genesis in the classical period to its situation in the present. Students will consider how the discipline of rhetoric has both shaped and itself been shaped by social, political, technological, and intellectual developments over the course of two millennia. Individual courses will enable close study of the process of rhetoric's influence and adaptation, both in theory and in practice, in specific contexts throughout its history.
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