Digital Marketing and Analytics MSc
Queen's University Belfast · Belfast, United Kingdom
Queen's University Belfast · Belfast, United Kingdom
Postgraduate · Business
Queen's University Belfast · Belfast, United Kingdom
The MSc Digital Marketing and Analytics is a one-year full programme that prepares students for the data-driven marketing landscape by combining strategic marketing expertise with digital and analytical capabilities. This specialised programme encompasses a wide range of contemporary modules including digital marketing principles and practice, consumer behaviour in the digital age, marketing analytics, digital business strategy and generative AI and business intelligence. Students also have the opportunity to customise their own learning through optional modules such as Social Media and Reput
Standard figures for this route. Some applicants pay a reduced fee or none at all — confirm your own case on the official visa page.