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Queen's University Belfast · Belfast, United Kingdom

Digital Marketing and Analytics MSc

Postgraduate · Business

Digital Marketing and Analytics MSc

Queen's University Belfast · Belfast, United Kingdom

About this programme

The MSc Digital Marketing and Analytics is a one-year full programme that prepares students for the data-driven marketing landscape by combining strategic marketing expertise with digital and analytical capabilities. This specialised programme encompasses a wide range of contemporary modules including digital marketing principles and practice, consumer behaviour in the digital age, marketing analytics, digital business strategy and generative AI and business intelligence. Students also have the opportunity to customise their own learning through optional modules such as Social Media and Reput

Level
Postgraduate
Field
Business
Duration
1 year
Tuition
£26,500 / year
Study mode
Full-time

Visa

Visa required
Student visa
Application fee
GBP 558
Proof of funds
GBP 1,171/mo
Processing time
3–8 weeks

Standard figures for this route. Some applicants pay a reduced fee or none at all — confirm your own case on the official visa page.

Scholarships available (20)

View all 20 scholarships →
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