Public Relations and Strategic Communications

About this programme

The MSc in Public Relations and Strategic Communications has been developed in partnership with the public relations industry in Ireland and with the advice and expertise of academics and practitioners across Europe and in the United States. The course is accredited by the Public Relations Institute of Ireland (PRII), which is part of the Global Alliance of PR associations, representing 280,000 practitioners and academics in 126 countries. The MScPR programme is revised annually to reflect the changing landscape of communications and the emerging use of the latest digital technologies. The programme provides students with public relations theory and practice alongside an understanding of recent developments and challenges for the profession. These include the impact of social media; the decline of traditional media; growing issues of corporate social responsibility influencing organisational reputation; strategies for effective crisis communications management and the increasing influe