Communication (BS)

About this programme

Communication is a process engaged in by people, between people, and with the aim of influencing people, and thus our field is grounded in research that surrounds social phenomena, broadly conceived. Communication happens inside of lived experiences of individuals interacting in social contexts, whether they be communities, societies, organizations, teams, or cultures. Communication occurs orally, visually, and written, often with the aid of socially constructed and adopted technologies, and such technologies themselves interact with human communication processes. Therefore, the study of communication draws its theoretical strength and methodological rigor from the social sciences including psychology, sociology, information and computer sciences - to name a few. As a Department of Communication, we are therefore committed to engaging in grounded, empirical and phenomenological research, drawn from an array of social science traditions and a variety of research methodologies, extending, developing and applying theoretical perspectives to the most pressing social and policy issues of the day. Our research focuses on the social dynamics and effects of media, psychological workings and sociological implications of information technologies, mechanisms of persuasion and social influence, and the communication challenges around science, environment, and health. Our program thus consists of developing fluency in various qualitative and quantitative methods and provides...