Bachelor of Commerce (Marketing) (Honours)

About this programme

The four-year Bachelor of Commerce (Marketing) (Honours) degree offers you practical and in-depth knowledge to become a successful marketer, with a strong foundation in business. You will learn modern marketing strategy and techniques necessary to thrive within an increasingly fast-paced, digital environment. Marketing involves understanding consumers' needs and wants and then designing a marketing program that interacts with customers, building engagement and even loyalty. Marketers can craft messaging to target audiences and track their responsiveness, which allows them to strategically discover untapped markets and capitalize upon them. This marketing degree teaches and applies theory in real-world contexts. In the first two years, you develop core business knowledge such as finance, economics, human resources, law and operations and p