Bachelor of Business in Marketing

About this programme

Learn how to gain business insights, create loyal customers, and plan strategies and solutions to help companies thrive. Marketing is key to the success of any organisation. Whether it's a business, social enterprise, or a celebrity, marketing helps deliver value to target audiences. Studying the Bachelor of Business (Marketing) you will learn marketing principles and concepts and put them into practice, developing critical thinking and making informed strategic choices.

Entry requirements

• International applicants need a secondary-school qualification recognised as equivalent to the New Zealand University Entrance standard (Year 13 / NCEA Level 3). Commonly accepted qualifications include the IB Diploma (a completed diploma of at least 24 points), Cambridge International A-Levels (three A-Levels with at least one at grade C or above), GCE A/AS-Levels, and a range of recognised national school-leaving qualifications. Some programmes require specific subjects to have been studied at school; applicants who do not meet the standard directly may enter through an approved foundation programme. A minimum standard of English is also required.